Strictly speaking, this is not the correct title for this character type. The title
should read (“Don’t You Know Who I Am”? Man), but this title was too long for the
page button. There was once a documentary programme on British television, which
explored the world of bar staff in pubs and clubs throughout the land. The programme
revealed the tricks of the trade and also the attitudes of customers to bar staff.
When every member of staff was independently asked to describe the worst type of
customer, every single one of them gave the same answer by retelling the words that
they dread hearing, namely, “Don’t you know who I am”?
These dreaded words which seem to be demanding of respect, seem instead to encourage
the most profound disrespect in the listener. Respect for people who have earned
their position in life from their own efforts, is almost guaranteed. When respect
is demanded, often simply by dint of birth, the disrespect is usually universal.
The chance that the originator of a very successful business will have offspring
with the same business acumen, is statistically minute. The best course of action
that can be taken in such circumstances, is to set the offspring up in a different
business in a different location and let them sink or swim according to their own
This character type has been experienced a frightening number of times by Moorcroft
Computer Services. In many cases, when these people have been brought into the original
and successful business, this has caused arguably, a multitude of new problems.
Should Moorcroft Computer Services ever encounter one of these scenarios, where the
relatives are given more authority in a business and run it as successfully as the
original founders, then the good news will be shouted from the roof tops. Until
that day arrives however, Moorcroft Computer Services will remain firmly of the opinion
that NEPOTISM SIMPLY DOES NOT WORK.
The same problem can often exist when marital partners, or brother or sisters or
in-laws are brought into a business. Not all such individuals have poor business
sense, or may have only sleeping roles, but the worst case witnessed was one such
person who was a director with severe dyslexia. He managed to cover up this failing
for a long time, but others had to undertake heavy extra responsibilities to cover
for him and not surprisingly, without gratitude.