Trimloss last updated

17th January 2018

by Julie Moorcroft

Moorcroft Computer Services

Thinking clear       Thinking software

Thinking Trimloss


by Julie Moorcroft

Moorcroft Computer Services


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“I’m With You” Man



We once went to great lengths to help a glass company manager whose glass knowledge was limited and whose plans were somewhat too ambitious for the capital he was able to bring to the expansion of his company.  We helped him with our contacts in the glass trade and helped to put together a realistic development plan.  All this time, he kept stating that he was not going to make a single move without consulting us first, and then he came out with the classic line “I’m with you”.  The problem was that he was also saying this to other potential suppliers and it eventually emerged after speaking with these suppliers, that he remembered only what was said to him by the last person he spoke to, a problem that we now know was caused by his dyslexia.  


He suddenly faced an unexpected financial crisis, and instead of coming to us for help, he went to the last person who had reassured him and made one of the biggest mistakes of his life, which when he realised what he had done, made him ill for a long period.  When we discovered many months later the full facts, we tried to help him recover from the mistakes he had made, but things had progressed too far for this to be practical.  


This character type may become a customer and in the absence of other influences, may be loyal for many years.  Once his attention is drawn elsewhere however, his belief that the grass is greener on the other side, completely overtakes his common sense and he can then switch loyalties quicker than rats leaving a sinking ship.  


The glass company quoted at the start of this page soldiered on with their expansion plans for a good while despite their production system design being considerably flawed, relying instead on very good sales to maintain profitability.  When eventually the economic climate forced a large downturn in sales, their poorer markup proved impossible to sustain the company, which then went into liquidation.